alorenz, Vienna

I have been working as a freelance designer since 1993, from 1998 onwards mainly for clients in music and culture.

My original background is pre-press and print production – I started to work at a newspaper, did the concept and design of several other periodicals, and held a part-time job in pre-press for several years –; from 2000 on I’ve been working with non- print media as well.

Most of my published work is CD and vinyl packaging, but I’m also doing posters and flyers, catalogues, periodicals, books, and non-print formats such as realtime applications and web design.

The less visible part of my work spans print production and production management, proofreading, text editing and translations, and conceptual assistance – often up to the point where a client—contractor relationship evolves into a truly collaborative work.